Nintendo defends the Wii U price based on consumer demand

[Administrator]

Nintendo of America believes the Wii U price is "in a good spot," due to the high demand for the $349 Deluxe Set.

Nintendo of America's executive vice president of sales and marketing, Scott Moffitt, told GamesIndustry International that the upcoming console sold out of pre-orders very fast, thus justifying the manufacturer's price point.

"All I can say is that the response has been phenomenal," said Moffitt, who noted that the higher priced deluxe set is selling out particularly quickly. "That seems to indicate that the pricing's in a good spot and the proof is in the consumer response."

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