BioShock Infinite box art intended to entice "uninformed" frat guy types

[Administrator]

The BioShock Infinite box art was picked to appeal to the "uninformed", the mainstream - the people who don't closely follow games but walk into a shop with money in their pocket and let box art do the talking.
That's what Ken Levine told Wired and he should know, he's the BioShock boss as it were.
Thankfully he also said there will be a "whole set of alternate covers that you can download and print". Irrational will work with the community on that to see what they like.
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