Dead Island's whopping five million sales proves new IP can succeed at the end of a c

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Dead Island has sold over five million copies, Koch Media has announced.
That's global sales of the retail and digital versions since the game launched in September 2011. Koch, parent company of Dead Island publisher Deep Silver, said the zombie kill 'em up still enjoys strong sales today.
Koch boss Klemens Kundratitz gushed: "While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay.
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