Annualised Assassin's, next-gen and ploughing fields: the boss of Ubisoft Montreal

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In July 2010, ahead of the release of Assassin's Creed: Brotherhood, one of the key developers behind the game told Eurogamer that the stealth action series needed a "breather".
"You can't plough a field every year," Ubisoft Montreal's Jean-Francois Boivin said. "Once every three years - or once every something - you have to let it breathe. You have to let the minerals back in. I think it's the same thing with any license, really."
Boivin was worried that the Assassin's Creed series might go the way of the music peripheral game. "We can see a lot of the music games that are releasing year after year - the interest is a lot less than it used to be," he said. "The excitement is a lot less than it used to be. You want to keep people excited. You gotta make people miss it a bit. It's like, 'Oh man! I'm so happy it's back!' But if you keep force-feeding to people then people are like, 'Yeah, enough of your Assassin's Creed'."
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