Tomb Raider publisher Square Enix has revealed that its internal sales expectations for the game's first month were nearly double its eventual 3.4 million haul.
The company thought its Lara Croft reboot could sell at least 5-6 million units in four weeks - a huge figure, but a total still designed to be conservative, just "80-90 per cent" of what Square Enix thought was the game's real sales potential.
It's clear that Tomb Raider fell short vastly of what Square Enix wanted, even without that extra 10-20 per cent.
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The company thought its Lara Croft reboot could sell at least 5-6 million units in four weeks - a huge figure, but a total still designed to be conservative, just "80-90 per cent" of what Square Enix thought was the game's real sales potential.
It's clear that Tomb Raider fell short vastly of what Square Enix wanted, even without that extra 10-20 per cent.
Read more…
More...