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It turns out that the prize is an opportunity to be "the god of all players" in 22cans' Kickstarter-funded god game Project Godus. The winner will dictate the game rules and receive a cut of all the money made by the game.
22cans' Peter Molyneux was tweeting live as the last layer of the Curiosity cube, which players have collaboratively pecked away at since 6th November, disappeared and the fledgling game studio made contact with the winner.
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