Lovefilm ditches game rentals

[Administrator]

Update: Only new customers are affected and cannot sign-up to rent games by post, Lovefilm has clarified.
"Lovefilm confirms that games rental will no longer be available to new customers signing up to its service in the UK, with effect the week commencing 24th June," a spokesperson told me.
But the bigger question remains: Does this mean game rental is being phased out of Lovefilm's portfolio for good, and for everyone? Why else would new customers be excluded?
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