Ex-Xbox chief Don Mattrick tried to tempt Microsoft bosses into buying Zynga years before his recent appointment as its CEO, a new report suggests.
Mattrick had eyes for Zynga as early as 2010, Bloomberg sources stated (thanks, GamesIndustry International), when he opened talks between Microsoft and the social games behemoth.
Negotiations took place during the height of the Facebook game boom, and it was at this point that Mattrick and previous Zynga boss Mark Pincus became pals.
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Mattrick had eyes for Zynga as early as 2010, Bloomberg sources stated (thanks, GamesIndustry International), when he opened talks between Microsoft and the social games behemoth.
Negotiations took place during the height of the Facebook game boom, and it was at this point that Mattrick and previous Zynga boss Mark Pincus became pals.
Read more…
More...