Diggs Nightcrawler dev creates the best fast food ad ever

[Administrator]

Diggs Nightcrawler developer Moonbot Studios wins fast food advertising.
Okay, that may not sound like the most ringing endorsement given the impoverished state of the industry, but Moonbot went well above and beyond the call of duty when tasked with branding Mexican restaurant chain Chipotle as the Pixar of fast food. Drawing on its experience making the Academy Award-winning animated short film, The Fantastic Flying Books of Mr. Morris Lessmore, and its interactive iOS app, Moonbot decided to follow suit and create The Scarecrow, a two-part project consisting of an iOS game and a short film.
The Scarecrow video rivals Dead Island for the best CGI game ad ever, and unlike that game's trailer, it actually ties into the product it's for. Set to the tune of Fiona Apple's cover of "Pure Imagination," the short film - below - portrays a working class scarecrow dismayed by the horrors of mass produced meat in most fast food. Naturally, he sets off to find a better way: The Chipotle way! Wisely, nothing about Chipotle actually appears in the ad at all, save for the credits that it was produced by the chain of eateries.
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