Microsoft moves to calm fear over Xbox One advertising

[Administrator]

UPDATE 2: A Microsoft spokesperson issued Eurogamer the following statement, telling gamers: "Will not target ads to you based on any data Kinect collects unless you choose to allow us to do so."
UPDATE 1: Microsoft has questioned the accuracy of the Advertising Age report that sparked concern about how Xbox One would handle user data.
Over the weekend AdAge published a report based on a speech from Yusuf Mehdi, corporate VP marketing and strategy for Microsoft, delivered at the Association of National Advertisers Masters of Marketing Conference in Phoenix, Arizona, titled, "Xbox One's Data Treasure Trove Could Reshape Marketing." The report suggested Microsoft could use the likes of Kinect and Xbox One's online functionality to help marketers create more effective advertising placed within the console's dashboard.
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