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UPDATE: King has defended its decision to enforce its new "Candy" trademark, and said it would only act where it felt its rights had been infringed upon."We have trademarked the word 'Candy' in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion," a King spokesperson told Eurogamer sister site GamesIndustry International. "We don't enforce against all uses of Candy - some are legitimate and of course, we would not ask app developers who use the term legitimately to stop doing so."
Addressing the example of an app developer which had already been told to change its name, King argued that the game in question had been deliberately designed to create confusion with Candy Crush.
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