Social game behemoth Zynga continues to struggle despite ex-Xbox chief Don Mattrick running the show.
Last night it reported its financial results for the first quarter of 2014 and they showed the Farmville maker has lost even more players.
During the quarter Zynga had 28m daily active users - that's 1m more than it had in the previous quarter. But this time last year it had 53m daily active users. This quarter it had 86m monthly unique users, compared to 150m in the first quarter of 2013. So, in a year, Zynga's shed nearly half of its players.
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Last night it reported its financial results for the first quarter of 2014 and they showed the Farmville maker has lost even more players.
During the quarter Zynga had 28m daily active users - that's 1m more than it had in the previous quarter. But this time last year it had 53m daily active users. This quarter it had 86m monthly unique users, compared to 150m in the first quarter of 2013. So, in a year, Zynga's shed nearly half of its players.
Read more…
More...