Xbox One to launch in China in September

[Administrator]

Microsoft will launch Xbox One in China in September, it's announced.
China is one of the world's biggest gaming markets, with more than $13 billion generated in 2013. While most Chinese gamers do so on PC and mobile, Microsoft will be hoping Xbox One carves out a piece of that lucrative pie for itself, although it has yet to announce its business model. Xbox One has shipped five million units to retailers in the markets it's launched in. While it's selling significantly faster than the Xbox 360, it's currently lagging some way behind competitor the PlayStation 4.
The launch is the result of a partnership between Microsoft and home entertainment company BesTV New Media Co., and the emergence of the Shanghai Free Trade Zone expansion in September of last year. Both companies formed E-Home Entertainment to manufacture and sell Xbox One there. It is the first official Xbox launch in China.
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