GameStop seeks to fund games in exchange for exclusive gameplay

[Administrator]

Retailer-specific exclusives are nothing new to the world of gaming, but these are usually trifling bonuses like an extra costume, weapon, or DLC that can be purchased elsewhere. But according to investment company R.W. Baird's analyst Colin Sebastian, who recently met with GameStop, the popular retailer is looking to work with publishers to partially fund titles in exchange for entirely exclusive chunks of gameplay.
"[GamesStop] indicated that software publishers are more enthusiastic about partnering with it," Sebastian wrote in a note to investors acquired by VentureBeat. "For example, by offering exclusive content on each major game release, and longer term, future models may include GameStop offering exclusive gameplay."
When VentureBeat requested clarification on the matter, Sebastion said GameStop is looking into "getting involved at the time of game development where there could be some content exclusive to [the retailer] included in the game."
Read more…


More...