Activision notes industry-wide downturn in pre-orders

[Administrator]

Activision has noticed an industry-wide downturn in video game pre-orders, previously thought to be the best indicator a publisher has for demand.
Publishers have long used pre-orders to help work out how popular their games will be, and to convince shops to stock their shelves with their products. They often encourage gamers to pre-order by offering exclusive content. Indeed the recent Destiny beta was initially restricted to those who had pre-ordered the game.
But it seems the influence of pre-orders may be on the slide.
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