Activision: Destiny "most successful new video game franchise launch ever"

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Activision reportedly spent an incredible $500m getting the Destiny franchise off the ground. Now the game has been out for a day, has it already made its money back?
Activision said this afternoon that it has sold in more than $500m of Destiny worldwide as of day one. When it says "sold in", it means copies of the game to shops and first parties - Microsoft and Sony - not "sold through" to customers.
Activision Blizzard did not reveal how many copies were sold, however, which makes it hard to gauge exactly how successful it has been. Still, $500m is an impressive figure, one Activision said today means Destiny, made by Halo developer Bungie, is well on its way to becoming the company's next billion dollar franchise.
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