For Sony, Destiny is the first-party PlayStation 4 game it needs this Christmas

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Sony is treating Bungie's first-person shooter as a first-party PlayStation game, despite it also being available on Xbox.
Sony has partnered with Destiny publisher Activision to co-market the game, and has forked out for a raft of exclusive content.
The deal means adverts for Destiny feature PlayStation 4 marketing only. Last week we saw Xbox UK playfully dig at the situation with its cheeky Destiny fragrance ad. "Okay, so here's the lowdown. Destiny is actually an epic new first-person shooter, available on Xbox," the site's text reads. "Thing is, we didn't have permission to run adverts for the game.
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