![](http://static1.gamespot.com/uploads/ignore_jpg_scale_super/1179/11799911/2753491-gtaparachute.jpg)
That's according to Take-Two president Karl Slatoff, who this week outlined his vision for why what he calls "recurrent consumer spending" will likely play a major role in the company's future.
![](http://static2.gamespot.com/uploads/ignore_jpg_scale_small/1179/11799911/2753492-gta.jpg)
"But the most important thing for us is that the consumer can't feel that they're just being milked at every turn," he added. "The key factor to success with recurrent consumer spending is to provide consumers with incremental content that they value. And that's the core of our strategy behind our recurrent consumer spending. It's to provide them with deep content in the initial release, that keeps them engaged--that creates opportunities. And it's to offer them additional content that they find to be very meaningful and are very happy to pay for if the opportunity arises."
"The most important thing for us is that the consumer can't feel that they're just being milked at every turn" -- Karl Slatoff
In addition to paid offerings, Slatoff says it's important to deliver free content to all players, something Rockstar Games has done and continues to do with Grand Theft Auto Online, the multiplayer mode for Grand Theft Auto V.Finally, Slatoff said it's his hope that all future Take-Two titles, which would include any future GTA games and the long-rumored Red Dead Redemption 2, will feature online avenues for sales beyond the initial purchase.
"I would like to say that every release at one point in the future that we've got some sort of recurrent consumer spending strategy around every single release," Slatoff explained. "I can't say that today, but we're getting there."
Around 70 percent of people who have played GTA V have connected to GTA Online. And while official sales numbers have not been disclosed, Take-Two says GTA Online is the gift that keeps on giving as it relates to the money the company makes from it.
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