What's the deal with Pokémon Shuffle's microtransactions?

[Administrator]

Nintendo today launched free-to-play match-3 puzzle game Pokémon Shuffle on the 3DS eShop - but just how intrusive are its in-game purchases?
Each attempt at a game round (think, a go at a Bejeweled level) costs you one heart, whether you win or lose. Pokémon Shuffle starts you off with five hearts.
Every 30 minutes you accrue one extra heart, up to a total of five. If your total is ever above five - for instance, if you have chosen to buy more using gems (obtainable with real-world money) - then the auto-accrue system prevents you from earning more.
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