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This one took us by surprise. A study undertaken by US pollmeisters Nielsen revealed this week that "better resolution" is the top reason people bought PlayStation 4 over its competition. It's a remarkable, perhaps even unbelievable result, and one we wanted to dig into more deeply, so we contacted the director of Nielsen Games, Nicole Pike, asking about the size and make-up of the sample and how respondents were directed into giving their answers.Pike tells us that data for the report was collected using "Nielsen's proprietary, high-quality online panel in the United States". Two waves of data were collected, the first between November 7th and November 12th, 2014. The second came a couple of months later, from January 22nd to January 27th, 2015. In terms of the demographic make-up of each sample, wave one consisted of around 2,000 teens and adults aged over 13, along with 400 kids aged between six and 12. The second wave consisted of a further 2,000 teens/adults aged over 13.
"Post-survey, raw data was weighted to ensure representation of the US general population based on current US census data," Pike added.
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