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"PlayStation have gaming exclusivity," Murray Pannell, UK marketing director for Sony Computer Entertainment Europe, confirmed to Eurogamer at a preview of the app last week. And how long does the exclusivity period last? "That's to be decided exactly," he confessed, "but certainly for the foreseeable."
At a time when media-streaming services such as Netflix are typically found on every connected console, the exclusivity deal is a minor coup for Sony. Spotify is a leader in digital music, with over 30m tracks available, 60 million active users and an impressive 15 million paying subscribers. The deal effectively calls time on Sony's own ambitions in music streaming, with the Spotify app replacing the platform-holder's Music Unlimited service. The partnership "still means we're in music, but is also the foundation of our music strategy going forward," Pannell said. "It's going to be really good for us."
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