Watch Shuhei Yoshida brave Bloodborne's hardest challenges

[Administrator]

You've got to give it to Sony Worldwide Studios president Shuhei Yoshida; the man's got charisma. He's not afraid to show humility whether he's eating a habanero pepper or dying repeatedly at Bloodborne.
"I couldn't stop playing it," Yoshida said of From Software's horror opus on the latest episode of PlayStation Underground. A cynic could call that a cheap marketing ploy, but I like to believe it comes from the heart, especially after Yoshida admitted to secretly playing Dark Souls at work. (His character kept dying during pesky business calls.)
"This is my second platinum trophy ever," the charming exec boasted. His first was from Hannah Montana: The Movie on PS3, which PlayStation Underground sent him a copy of upon hearing that he didn't have a single Platinum Trophy. Apparently it only took him four or five hours to snag, as it's a significantly easy one to get.
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