![](http://www.clanofidiots.com//images.eurogamer.net/2013/articles/1/7/6/8/0/6/8/sega-adds-shia-lebeouf-meme-to-sonic-marketing-1436909132046.jpg/EG11/resize/300x-1/format/jpg/1768068.jpg)
For the uninitiated, back in May LaBeouf offered one of the most nonsensical motivational speeches in history to the mischievous hands of the internet. Naturally, mankind took LaBeouf's baffling screams and turned it into a popular meme. The weird part is that this isn't just another fan edited offering, but is rather part of Sega's official Sonic the Hedgehog YouTube channel.
"We've just released a new (fictional) DLC for Sonic Generations that adds actual cannibal Shia Lebouf into one of the game's final cutscenes," Sega claimed in its YouTube notes.
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