![](http://www.clanofidiots.com//images.eurogamer.net/2013/articles/1/7/9/0/1/5/7/-1445939486718.jpg/EG11/resize/300x-1/format/jpg/1790157.jpg)
At around the same time, Ninja Theory took to Twitter to announce that the Gamescom demo - a vertical slice, or "testbed of ideas" - had "been retired and we have started Hellblade production afresh". A tweet an hour later added: "Retiring a vertical slice and moving on into full production is good news. It is not starting again, it is moving forward as expected."
The studio reiterated: "We are not starting the game development again. Production is a phase of dev that we are just moving into. Now we build the game."
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