Tweet
World of Warcraft subscriber numbers have been falling for years. The online game's real high-point was 12 million subscribers as third expansion Cataclysm launched in the autumn of 2010 - five years ago - and since then numbers have steadily fallen.Subscriber numbers would have kept on falling had fifth expansion Warlords of Draenor not caused such a frenzy last autumn, boosting subscribers from 7.4 million all the way to over 10 million for the first time in years. That spike, however, only made the drop-off that followed more dramatic - as numbers crashed to a nine-year low of 5.6 million in June this year.
That's still a massive number for a subscription MMO, and still represents huge business for Blizzard, but relative to the game's earlier success it prompted concern. How was Blizzard going to stop its subscriber bleed?
Read more…
More...