We're used to cringe-worthy video game celebrity promotions. Who can forget the time EA wheeled Pele on-stage at E3?
This one, though, this one will take some beating.
To promote the launch of Overwatch, a company called The Integrity Club convinced Blizzard to let it create a live competition, pitching a team of celebs including comedian Rufus Hound and TV presenter Jamal Edwards MBE against a team of footballers that included Everton FC's Gerard Deulofeu and England and Arsenal Women's Kelly Smith MBE.
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This one, though, this one will take some beating.
To promote the launch of Overwatch, a company called The Integrity Club convinced Blizzard to let it create a live competition, pitching a team of celebs including comedian Rufus Hound and TV presenter Jamal Edwards MBE against a team of footballers that included Everton FC's Gerard Deulofeu and England and Arsenal Women's Kelly Smith MBE.
Read more…
More...