Having no daily/flash deals made Steam Summer Sale 2016 more money than ever

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The first Steam Summer Sale without daily or flash deals was a resounding success, according to Steam Spy - so expect it to stay this way.
Having no daily or flash sales but continual discounts instead meant prices didn't drop as low as in previous years. The average discount in the Steam Summer Sale 2016 was 50 per cent, apparently, whereas in 2015 it was 66.67 per cent. But that didn't stop people spending. This year the Steam Summer Sale made 40 per cent more money ($223.2m) than last year ($160m)! A huge bump.
Steam Spy's Sergey Galyonkin believes it's because people previously waited for the best daily or flash deals before spending - the sale incentivised it.
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