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Maybe you're just not that into Pokémon Go. Maybe you're sick of friends, colleagues and family members talking about it constantly. Maybe your favourite games website not-so-stealthily posts about it too much (not possible).Well, spare a thought for our email inboxes right now. You'll probably have noticed it on social media - brands trying their best to shoehorn in a Pokémon Go reference.
From those who got in there straightaway, such as Square Enix last week, to those who spent hours in marketing meetings coming up with something the whole company finally signed off only yesterday:
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