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It's almost a shame that this decision has generated such a sizeable reaction online as the products it impacts have a lot going for them. For the first time in iPhone history we finally have a device that can cope with getting wet, while the improved camera on both models and unique "taptic" home button are welcome improvements. However, Apple has chosen to cram all of these elements into a chassis which looks disarmingly similar to the design of the iPhone 6 and iPhone 6S - the first time in the history of the line that the same aesthetic look has been retained for a third consecutive year (the iPhone SE doesn't count as that came over a year after the iPhone 5S ceased being Apple's flagship).
Akin to 2014 and 2015, Apple has two flagship options this year. Both the iPhone 7 and 7 Plus benefit from the increased power afforded by Apple's A10 Fusion chipset, but the latter has 3GB of RAM compared to the standard model's 2GB. This year the 16GB storage option has been retired, with 32GB being the entry level point. The other big difference between the two phones is the addition of a second telephoto lens on the 7 Plus, which gives x2 optical zoom. First up, the iPhone 7 specs:
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