What is Blizzard's Mike Morhaime doing in this weird movie trailer?

[Administrator]

Video games and cinema have always made for awkward bedfellows, but this latest trailer for upcoming film Why Him?, featuring actual game developers, is especially odd.
Throughout the video, we see some surprisingly important names from across the gaming industry rave about a fake billionaire game developer Laird (James Franco) and his game, Ape Assassins.
"You want to know the real reason why we had to cancel Titan?" asks Blizzard president, Mike Morhaime. "It's because everyone was just playing Ape Assassins all day."
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