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Nestlé has been accused of copying Atari's classic arcade game Breakout in a KitKat marketing campaign.As first reported by Reuters, Atari has filed a lawsuit against Nestlé which claims the food and drink manufacturer knowingly exploited the Breakout name, look and feel through social media and video. Atari claims Nestlé sought to leverage "the special place it holds among nostalgic baby boomers, Generation X, and even today's millennial and post-millennial gamers".
In the advert KitKat:Breakout, below, a mixture of adults and children are seen sitting on a couch and playing a game which involves moving a paddle to bounce balls against bricks of KitKats, ultimately destroying them.
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