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It's happening, according to Bloomberg. It has no name but it has an aim: to put you in control of the storylines you see.
Netflix does this already but in kids titles you probably overlooked. They are Puss in Book: Trapped in an Epic Tale, and Buddy Thunderstruck: The Maybe Pile. I watched Puss in Book because I was, um, researching, and the choices offered were basic, either A or B - fight a tree or fight a god, for instance (that's an actual example). There were around a handful of them in a 23 minute show.
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