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It started with Kickstarter, didn't it? Suddenly you were in a position to decide what stuff you wanted, and you could help other people make that stuff for you. You handed over some of your own hard-earned money to strangers, and said, "Yes, go make that thing. I want it." Sometimes you even said, "Here, take even more of my money, because I want you to put a picture of me in your thing too, and send me a video message, and take me for dinner. Because I am quite, quite mad." It was like being a boss. A creepy boss. It felt like power, almost, but it was actually a trick.
SNAKE OIL SALESMAN: I have the finest snake oil in the land!
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