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Last month EA's David DeMartini, who runs rival digital platform Origin, said Steam sales, which often see discounts of up to 75 per cent, "cheapen intellectual property".
Vowing not to copy Steam's popular 75 per cent off sales, DeMartini said: "The game makers work incredibly hard to make this intellectual property, and we're not trying to be Target. We're trying to be Nordstrom."
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