Samoas and Other Girl Scout Cookies Finally Go Digital

[[Coi] Mr.CLuBBeR]

A different kind of browser cookie

Have something handy to wipe up your drool? You'll need it because drooling is an involuntary reaction whenever Girl Scout cookies enter the equation. The only problem is, it can be a bit of hassle tracking down a box of Thin Mints or whichever is your favorite, though that's about to become old news. For the first time ever, Girl Scouts of USA is opening up cookie sales online through its new Digital Cookie program.
You'll be able to order popular delights like Samoas, Thin Mints, and Tagalongs, along with perhaps some lesser known flavors that include Rah-Rah Raisins, Cranberry Citrust Crisps, and Trios, to name a few. It's a win-win situation, with cookie lovers being able to feed their appetite with the convenience of online shopping, while giving Girl Scouts an opportunity to learn about online marketing, app usage, and e-commerce.
"For almost a century, the Girl Scout Cookie Program has been teaching girls to be leaders in the world of business and finance, and we intend to ensure that legacy continues in the digital age," said Anna Maria Chávez, CEO of GSUSA. "Digital Cookie is a game-changer for Girl Scouts, and a quantum leap forward in the evolution of the cookie program, coupling traditional sales activities with an online sales experience that teaches skills like online marketing and ecommerce, all in a digital space that puts an emphasis on learning, fun, and safety. If you buy Girl Scout Cookies online this year, you could be helping to prepare the next female leader of a global tech giant who changes our world forever. Join us in making Girl Scout history this cookie season!"
There will be two separate digital sales platforms to order the cookies from, depending on the market area. Some Girl Scouts will choose to utilize a personalized website, while others may also wish to use a unique mobile app. Either way, 100 percent of the net revenue will remain with the Girl Scout council that sponsors the sale.
Follow Paul on Google+, Twitter, and Facebook


More...