Low Memory Devices Represent Majority of Windows Phone App Downloads

[[Coi] Mr.CLuBBeR]

Handy information for app developers

Microsoft recently revealed some interesting stats and trends about Windows and Windows Phone, and among them is a tidbit that Windows Phone app developers may want to pay attention to. As it turns, most Windows Phone app downloads come from so-called "low memory" devices. On Windows Phone 7.x devices, low memory refers to having 256MB or less of RAM, and 512MB or less on Windows Phone 8.x handsets.
The breakdown between low memory and high memory devices accounting for downloads is 71 percent and 29 percent, respectively, according to Microsoft. Good stuff to know if you're an app developer.
"With 71 percent of downloads now coming from low-memory devices, you can more than double your potential market by optimizing your app to run on low memory devices. If that’s not possible, consider creating a version with lower memory requirements to offer alongside your primary apps," Microsoft suggested in a blog post.
The Nokia Lumia 720 (Windows Phone 8 device) is currently the most popular phone in the low memory category for downloading apps in the Windows Phone ecosystem. If a developer wants to dig even further, Microsoft also released download data for specific categories, with Games proving the most popular, followed by Tools & Productivity.
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