
Nvidia really stepped in a pile of PR poo when it was discovered that there was an internal communication gaffe over the way the GeForce GTX 970 handles its 4GB of onboard memory and the resulting specs. In short, the GTX 970 has 56 ROPs and 1,792KB of L2 cache instead of matching the GTX 980's 64 ROPs and 2,048KB of L2 cache as originally advertised. However, Nvidia wants to make things right and has offered to help GTX 970 owners obtain a refund, if need be. Should you go that route?
In most cases, probably not. Before reading any further, however, we highly recommend familiarizing yourself with the situation by reading this. Don't worry, we won't go anywhere -- we'll be right here when you get back.
Finished? Great, now here's the deal. Nvidia stated on its forum that it's working on a driver update that will do a better job managing the memory scheme on the GTX 970, and expects to improve performance. Granted there's only so much that can be done on the software side to address a physical design, but given that Nvidia built the card the way it did, it stands to reason that it also knows how to properly tune it. We'll see.
If you ultimately decide that you don't want the card, however, that's your choice, and Nvidia says it will help you obtain a refund if you're unable to do so on your own. Here's the full statement.
"Hey,
First, I want you to know that I'm not just a mod, I work for Nvidia in Santa Clara
I totally get why so many people are upset. We messed up some of the stats on the reviewer kit and we didn't properly explain the memory architecture. I realize a lot of you guys rely on product reviews to make purchase decisions and we let you down.
It sucks because we're really proud of this thing. The GTX 970 is an amazing card and I genuinely believe it's the best card for the money that you can buy. We're working on a driver update that will tune what's allocated where in memory to further improve performance.
Having said that, I understand that this whole experience might have turned you off to the card. If you don't want the card anymore you should return it and get a refund or exchange. If you have any problems getting that done, let me know and I'll do my best to help.
--Peter"
It's important to note that Peter says he'll do his best to help, which is different than saying Nvidia will take care of things. In other words, if you're having trouble getting a refund, there's a chance you'll be stuck with it anyway. However, given the PR hit Nvidia's already taken on this one, we suspect those scenarios will be few and far between, if at all.
For most people, what this boils down to is that your GTX 970 is going to get even faster courtesy of some forthcoming optimizations. And for the few that are truly affected by the way the GTX 970 handles memory above 3.5GB, you now have someone at Nvidia that's willing to help you obtain a refund.
Follow Paul on Google+, Twitter, and Facebook
More...