Toshiba Cutting Back on its Consumer PC Division

[[Coi] Mr.CLuBBeR]

Company focusing on businesses more than consumers

It appears that the future of traditional PCs doesn’t look too bright, at least where Toshiba is concerned. Toshiba announced that it is shifting away from consumer PCs and focusing more on business PCs as part of a restructuring effort.
The electronics company feels that a focus on the more profitable business-to-business(B2B) field is better for it than the unpredictable business-to-consumer(B2C) market which saw declines in 2013 for the entire industry and early 2014. In response to the decline, it is downsizing by reducing its global workforce by 900 employees, about 20 percent of its non-manufacturing workforce, within the fiscal year as part of the restructuring efforts.
Toshiba revealed that it would also withdraw its B2C resources from certain markets, but didn't say where, while focusing on developed countries that would also help to promote its B2B business simultaneously. However, the PC division isn’t the only part of Toshiba that has gone through a restructuring process. It has already restructured its TV business back in 2013 when it reported a $1 billion loss for two straight years.
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